Direct response marketing is a type of marketing strategy that is created to evoke immediate response and compel prospects to take some specific action such as opting to your email list, calling you for more information, placing an order or being directed to your site.
Direct Response Marketing Features
Easy to Track
When someone responds, you can identify the ad and media was responsible for generating that response. This contrasts with mass media or brand marketing as no one will ever know the ad compelled you to buy a specific product.
It is Measurable
The the fact that you know which ads are being responded to and the number of sales you are making from each of them, you can measure exactly how effective each ad is. You then drop or change ads that are not giving any ROI.
Compelling Headlines and Sales Copy: Direct response advertising makes use of a compelling message of substantial interest to your chosen prospects. It makes use of attention-grabbing headline with a sturdy sales copy that is salesmanship print. Often, the advertisement looks more like an editorial than an ad hence making it three times more likely to get read.
It has a Specific Offer
Usually the ad makes specific value-packed offer. Often, the aim is not to necessarily sell anything from the ad but to compel the prospect to take the next step like requesting a free report.
Demands for a Response
Direct response advertising has a call to action compelling the prospects to do something specific. It additionally has a means of response and capture of these reactions.
Direct Response Marketing Techniques
All direct response marketing techniques must reduce the barriers to response. You must clearly outline what the consumer must do to respond to your marketing. Offer numerous ways in which they can respond and spell them out simply and often.
Have a Giveaway
People love getting free things. Along with your product or service, be sure to include a freebie like a sample, free webinar, booklet or newsletter. Assign this extra product or service a money value, so that consumers can quantify what they are being offered for free. This is a way of extra compelling to customers who are value oriented and who would otherwise be undecided about responding.
Specify your Results
You must include statistics on the success of your product. Emphasize on positive results and highlight the popularity of your product. This offers your consumers with a reassurance that other clients have also enjoyed the product they are considering.
Set a Time Limit
Create a sense of urgency around your product in your ad or message. Note the discount price offer and explain it is good only for a limited period. This way, you can encourage your customers to stop procrastinating and make a decision.