Inbound Marketing Advantages
Consumers these days seek greater control over their lives. They like the speed and convenience offered by the Internet when it comes to finding answers and solutions. They hate sales pitches they may be force-fed with. With monthly Google searches reaching 10 billion in number, it is clear that people want to be in charge. They also listen to each other on social media and review sites.
Typical outbound marketing techniques that impart a single message to everyone in general have become decreasingly effective. Everyone is throwing marketing emails in the trash, blocking ads on their browsers or not paying attention to commercials. On the other hand, inbound marketing offers results that are more targeted and tangible.
If your budget is hefty, it’s easy to assume that outbound marketing is right for you. All those radio, TV and print ads can get very costly, and yet none of them provide any ROI guarantees. With the right number of ads and launched campaigns, you will definitely capture attention. However, whether or not that attention is from your target audience is another story.
Inbound marketing, on the other hand, requires smart and lean strategies that let you attract customers without forcing anything upon them. Instead of simply imposing your message, you are also educating your audience. It doesn’t matter if you have a small marketing budget or you’re looking to cut costs. The costs will still be dramatically less than what an equivalent outbound campaign would incur. In fact, with all the free or inexpensive platforms available today, you can begin your inbound campaign at almost no cost.
Facebook and Twitter are two perfect examples, and for your blogging and SEO needs, WordPress is also free. Marketing software companies also offer some of their products for free, and they are always good for those who are starting out. When you have all of these tools at your disposal, it’s easy to understand why you should go with inbound marketing.
With inbound marketing being cost-effective, better ROI opportunities are automatically available for you, but that’s not where it ends. By gather information from your audience and prospects, inbound marketing helps you make better decisions, including distributing your time accordingly across different types of activities.
An inbound data campaign is perfect for data geeks who want to crunch the numbers and improve their efforts. From the time people get to your website up to the moment you close the deal, you can monitor and analyze your campaign every step of the way.
You can see the reactions of your audience with each part of your consumer journey, and the best part is, you can experiment on various methods so you can actually see which one works best.