Value Added Reseller or known simply as VAR is a company that is centered more on how to improve the overall worth of third party products by incorporating customized service or product and then, resell to end users, hence their name. Value added resellers do play a significant role particularly in Information Technology or IT industry. So what they do is, get the core products and offer other services or products on top of it whether installation services, troubleshooting, additional hardware, exceptional consulting services and a lot more.
Value added resellers are in existence all for the purpose of serving a distribution medium for different manufacturers especially to those that are engaged in the field of information technology. What value added resellers do is take the entire system or at times, just the core of the software or hardware product and from there, customize it as well as the packaging for the benefit of the consumers.
Contrary to popular belief, the reseller isn’t the parent manufacturer of the equipment they are selling but it’s expected that they have thorough and in-depth knowledge of the product being sold. This is essential in order for them to customize, test, install and also, maintain it correctly whenever customers asked them to. Once the IT company has seen the benefit that a value added reseller can bring to them, they start to establish a deeper and more professional relationship by offering product discounts to be able to boost their sales. There are some resellers that are exclusively dealing with one company but most are carrying a few or more brands to provide more options to customers.
With this said, it is safe to say that everyone in the information technology sector can benefit from IT value added resellers. Not just that, the parent manufacturer can reach to wider audience and also, help them to improve an already existing product. With this in mind, consumers as well as clients will be able to make the most of the available technology.
When it comes to choosing IT VAR for your IT products on the other hand, it is imperative that you only work with the ones who have established its name in the industry. This ensures that they can deliver whatever they claim and never fail you as well as your potential market. You can have an idea on what to expect from these IT value added resellers by taking a portion of your time reading reviews online. You can be certain as well to find reviews that are transparent and unbiased, knowing that many websites these days are dedicated to reviewing companies such as value added resellers. This will then let you ensure that you’re making the right decision on which company you should work on with to further enhance and improve your existing IT products and services.