A Guide to Digital Magazine Publishing
Back in the day, magazine were only in physical form. Since the digital world have made this world almost paperless, the digital magazine is also becoming very popular. Our boredom was kept at bay by the glossy magazines left at the doctor’s waiting area, the parlor, the plane, and other places where we need to wait for a long time. This present age has made print publications somewhat a thing of the past. There are many companies today that have either gone completely digital or has a digital version of their products.
The price of printing has made digital magazines very popular today. If company media is not moved to digital format, then publishers will have difficulty surviving. There is great expense in printing, paper, and distribution and not so many people are buying magazines these days. Magazines that people have subscribed to before can now be found in digital format online. These digital magazines cost a lot less for subscription because there are less costs for the publisher.
For some people, glossy magazines are still better than digital ones. There are people, however, who have made digital magazine reading more comfortable by using laptops, tablets, and media friendly cell phones. Reader devices are now being produced by major companies so that reading experience is more like reading printed materials.
There are many benefits and features that digital magazines have then a glossy ones. Technology has allowed more functionality to digital magazines that companies are producing. If you will read a digital magazine today your will find that it is interactive, has many hyperlinks which allow you to read related articles, and some have additional technological components including music, movie clips, audio downloads, animation, and TV commercials. These added features to digital magazines make it more attractive to people who want to get more out of the reading experience.
It is now very difficult for physical magazine publishers to stay in business. Many publishing business, while knowing that digital media is the way to go, find it difficult to convert because of the cost of converting to digital media and how it will affect their company and their sales. Now, these companies are in the process of finding out how the conversion will work and if it will be able to sustain their business. Switching from print media to digital is not really that simple. Conversion involves a lot of factors. The attraction should be kept by converting the whole magazine design. Whatever it had in print like ads and articles should all be there plus the additional qualities of readability and easy navigation. All this can be done today using software. It is very easy to use these tools. Print magazines may not really die at all, but it will definitely digital magazines that will be there for a long time.